The Austrian based online betting company, Bwin, has contradicted the reports that there are early negotiations concerning a merger between then and the online poker company PartyGaming. These reports came from trustworthy sources including The Sunday Times and the Times.
High officials of the betting company said that they wanted to acquire a part in sector consolidation but they have been talking to a lot of people in the online gaming industry each day. However, they also said that they are not having a deal with PartyGaming.
According to experts if Bwin and PartyGaming decided to combine, it would be a good mix. The merge will become a 2bn, a very good start up capital. The said companies are both valued as 1billion companies. And they will benefit mutually from the merge – Bwin offers PartyGaming an expansion of their online gaming business to the betting world and the latter will provide the former a chance to extend their reach to the widest range of online gamers in the Internet.
It’s widely recognized that the company PartyGaming has recurrently expressed their desire to have an excellent sports betting merge for their platform of products to become complete.
A source told the Sunday Times the negotiations were at a premature stage, also saying that “everyone in the industry is talking to everybody else”, echoing Bwin co-chief executive Norbert Teufelberger’s and 888 boss Gigi Levy’s comments on rumours of a Bwin-888 tie up three weeks ago.
Other experts such as James Hollins of brokerage Daniel Stewart commented that if Bwin and PartyGaming finally make up their minds to merge it will be “exceptionally strategically compelling”. He also said that both parties will benefit from each other, with PartyGaming getting into the sports part of its product offer and Bwin benefiting from the other’s in-house casino abilities.
Hollins also further commented: “The combined groups’ poker operations would drive clear scale economies and liquidity [Bwin and PartyGaming have the fourth and fifth largest poker networks globally] to compete squarely against the US-facing giants of PokerStars and Full Tilt.
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